I.A.B. releases flawed guidelines for controlling behavioral advertising practices.
The Interactive Advertising Bureau has released its self-regulatory guidelines for online advertisers. The guidelines are inadequate to protect consumers, and in some cases, create loopholes for significant consumer harm. In the area of sensitive information, the guidelines are especially weak. The IAB definition of sensitive information is much weaker than the definition of sensitive information already adopted by industry in the formal NAI agreement, which is still in effect today.
The Interactive Advertising Bureau has released its self-regulatory guidelines for online advertisers. The guidelines are inadequate to protect consumers, and in some cases, create loopholes for significant consumer harm. In the area of sensitive information, the guidelines are especially weak. The IAB definition of sensitive information is much weaker than the definition of sensitive information already adopted by industry in the formal NAI agreement, which is still in effect today.
